The Identity

Every immigrant struggles in their new country to integrate into a new culture while maintaining their culture and identity. Inspired by the immigrant experience, we chose, “ANTY”, an Arabic word that means “YOU” as our brand name. Here at ANTY, we also recognize the growing consumer movement is demanding more from brands than just a flashy logo. Increasingly, customers want quality bespoke products that look and feel personal. Our brand’s underlying values share the sentiments of this new movement: ANTY is about “YOU”, the person wearing the jewelry. We are a female founded and owned brand designing jewelry that complements and celebrates uniqueness. It is extremely important to us to make jewelry that is gender free. Style is a form of self-expression, and we want to encourage our customers to embrace themselves and their style. We also want these values to be the foundation of our community driven economics and social empowerment goals. In a highly competitive market, we distinguish ourselves by educating customers on the benefits of investing in 18K gold fine jewelry over purchasing lower grade gold jewelry that doesn’t keep value over time. Keeping with our brand’s core ethos, we also specialize in working with our customers to design custom pieces.